Before you can submit an application to the Apple store you must first set up information about the application you plan to submit. You can provide this information to Apple using iTunes Connect.

The information discussed here is reduced and is also covered on the Apple website. You can download more detailed information on the steps listed here from the iTunes Connect Developer Guide.

Note: The online form contains a number of circled question marks that provide you with hints and support if you require assistance with some of the information that is required.

Log into iTunes Connect by following the link: https://itunesconnect.apple.com. Then select Manage Your Applications from the home page. This provides you with access to applications you have already submitted, applications that are pending approval or applications you are about to set up and submit. In order to set up information for a new application, select the Add New App button. If you are a licensed developer for both iOS and Mac desktop applications, you are asked to specify the type of application you are adding. Select the iOS App button. Next you are passed to the App Information page. Fill in the required information as follows:

1. The App Name that is to appear in the App Store.

2. The SKU Number which is a unique identifier that you can use to identify your application.

3. The Bundle ID that is used to uniquely identify your product with Apple.

4. Select Continue.

The date and pricing page allows you to specify when your application is to become available and how much you expect to be paid for people downloading your application. You can access the pricing matrix to determine the amount paid to you from a specific price specified. This page also provides a link to specific stores, allowing you to specify regional stores from which your application should be accessible. Move to the next page by selecting Continue.

The Meta Data, Rating, EULA and Uploads page allows you to provide information that is used to associate your application with search queries, contact information, an age rating, a license agreement and images that can be displayed at different stages when potential customers browse for your application or download it to their device. Once you have provided all the required information, select Save.

Note: Be sure to create images with the correct dimensions for upload. Incorrectly sized images will not load.

Once you have saved all of the required information, you are presented with an application information page. From there, select View Details to take you to the View Details screen. Then select the Ready to Upload Button. You are then required to answer a question about export compliance. Once you have completed the compliance requirements, you can move onto Ready for Upload.

You are now ready to build an app for distribution by following lesson: How do I Submit an iOS App to the App Store?  

Note: You can only load your application using the Application Loader, once the status of your application is Waiting for Upload in iTunes Connect.